Next comes the mid-level segment, which is made up of a wide variety of brands that compete in price and quality differentiation. T his is typically the segment where private labels play, although private labels also o ffer mainstream and sometimes even premium quality. The lower-end se gment compet es most heavily in the low pric e category. In every market, you have the lower-end se gment, mid-range se gment (also known as the mainstream segment ), and the high-end segment. A prime example of this is the airline industry, which typically charg es different prices for similar seats on a plane. This is when you charg e different prices for your products based on their value differences. Updating your Price Segment s for Better Revenue Growth Management If you’re looking to learn more about Revenue Growth Management in the C onsumer- P ackaged- G oods industry, checkout out our whitepaper ‘Revenue Growth Management for CPG Brands’. In today’s blog, we will cover how price segments, product lifecycle, product attributes, and category dynamics impact your brand’s product strategy.
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